The term “Web 2.0” is often used to describe these new Internet technology trends. According to Wikipedia, “the term first became notable after the O’Reilly Media Web 2.0 conference in 2004. Although the term Web 2.0 suggests a new version of the World Wide Web, it does not refer to an update to any technical specifications, but rather to changes in the ways software developers and end-users utilize the Web.” (Wikipedia is a perfect example of this Web2.0 technology -- using simple text tools, different users create an ever-evolving information database on a multitude of subjects.)
Prior to the electronic mediums coming of age, advertising was limited to newspaper and magazines, billboards, store front windows, sandwich boards and word of mouth. Adverti
sers were very good at using catchy headlines and phrases to gain the consumer’s interest in a produ
ct, but they were very limited on being able to tell a story or to place a face or add to the brands image. When radio first came along, advertisers were able to attach themselves to programming and would be the sole sponsor of a radio show. If they were able to be connected with a popular show they could be part of the story, or in the title of the program and have a new identity built around the show. This would give them a new added advantage of brand image. They now had a face and a story. Consumers would become accustomed to the same trusted voice each week telling them about the product and the wonderful things it could do to enhance their lives. The online article titled, History of Advertising in America After World War I Radio and the 20’s from Trivia-Library.com http://www.trivia-library.com/a/history-of-advertising-in-america-after-world-war-i-radio-and-the-20s.htm speaks about how advertising changed after World War I,
After W. W. I, advertising skyrocketed. In the U.S., the total
advertising expenditure in 1918 was almost $1 1/2 billion. By
1919, it was almost $2 1/2 billion. By 1925, advertising
expenditure had jumped up over $3 billion. Advertising became
almost as important as industrial production itself. Americans
felt giddy and strong in the '20s, and advertising sold them
images of "the good life." Keeping up with the Joneses, the race
for material status, became a major factor in American social
relations. People were taught to seek pleasure through the
acquisition of nonessential products.
Prior to the electronic mediums coming of age, advertising was limited to newspaper and magazines, billboards, store front windows, sandwich boards and word of mouth. Adverti
sers were very good at using catchy headlines and phrases to gain the consumer’s interest in a produ
ct, but they were very limited on being able to tell a story or to place a face or add to the brands image. When radio first came along, advertisers were able to attach themselves to programming and would be the sole sponsor of a radio show. If they were able to be connected with a popular show they could be part of the story, or in the title of the program and have a new identity built around the show. This would give them a new added advantage of brand image. They now had a face and a story. Consumers would become accustomed to the same trusted voice each week telling them about the product and the wonderful things it could do to enhance their lives. The online article titled, History of Advertising in America After World War I Radio and the 20’s from Trivia-Library.com http://www.trivia-library.com/a/history-of-advertising-in-america-after-world-war-i-radio-and-the-20s.htm speaks about how advertising changed after World War I,After W. W. I, advertising skyrocketed. In the U.S., the total
advertising expenditure in 1918 was almost $1 1/2 billion. By
1919, it was almost $2 1/2 billion. By 1925, advertising
expenditure had jumped up over $3 billion. Advertising became
almost as important as industrial production itself. Americans
felt giddy and strong in the '20s, and advertising sold them
images of "the good life." Keeping up with the Joneses, the race
for material status, became a major factor in American social
relations. People were taught to seek pleasure through the
acquisition of nonessential products.
0 comments:
Post a Comment